Curriculum for the Master's Programme in Service Systems Design, 2020. Copenhagen

1: Preface

Pursuant to consolidation Act 778 of August 7, 2019 on Universities (the University Act), the following is established. The programme also follows the Joint Programme Regulations and the Examination Policies and Procedures for Aalborg University.

2: Basis in Ministerial orders

The Master’s programme is organised in accordance with the Ministry of Higher Education and Science’s Order no. 20 of January 9, 2020 on Bachelor’s and Master’s Programmes at Universities (the Ministerial Order of the Study Programmes) and Ministerial Order no. 22 of January 9, 2020 on University Examinations (the Examination Order). Further reference is made to Ministerial Order no. 153 of February 26, 2020 (the Admission Order) and Ministerial Order no. 114 of February 3, 2015 (the Grading Scale Order).

3: Campus

The programme is offered in Copenhagen.

4: Faculty affiliation

The Master’s programme falls under The Technical Faculty of IT and Design, Aalborg University.

5: Study board affiliation

The Master’s programme falls under Study Board of Media Technology

6: Affiliation to corps of external examiners

The Master’s programme is associated with the external examiners corps on Nationwide engineering examiners/Design

7: Admission requirements

Applicants with a legal right of admission (retskrav)

Aalborg University offers no bachelor’s education with a legal right of admission to this education.

Applicants without legal claim to admission

• Bachelor of Science (BSc) in Medialogy, Aalborg University
• Bachelor of Science (BSc) in Interaction Design, Aalborg University
• Bachelor of Science (BSc) in Art and Technology, Aalborg University
• Bachelor of Science (BSc) in IT Communication and New Media, Aalborg University
• Bachelor of Science (BSc) in Architecture and Design (Specialisation in Industrial Design), Aalborg University
• Bachelor of Science (BSc) in Interaction Design, University of Southern Denmark (SDU)

All applicants without a legal claim must prove that their English language qualifications is equivalent to level B (Danish level) in English

8: The programme title in Danish and English

The Master’s programme entitles the graduate to the Danish designation Cand.scient. i service system design. The English designation is: Master of Science (MSc) in Service Systems Design.

9: Programme specifications in ECTS credits

The Master’s programme is a two year, research-based, full-time study programme. The programme is set to 120 ECTS credits.

10: Rules concerning credit transfer (merit), including the possibility for choice of modules that are part of another programme at a university in Denmark or abroad

The Study Board can approve that passed programme elements from other educational programmes at the same level replaces programme elements within this programme (credit transfer).

Furthermore, the Study Board can, upon application, approve that parts of this programme is completed at another university or a further education institution in Denmark or abroad (pre-approval of credit transfer).

The Study Board’s decisions regarding credit transfer are based on an academic assessment.

11: Exemptions

The Study Board’s possibilities to grant exemption, including exemption to further examination attempts and special examination conditions, are stated in the Examination Policies and Procedures published at this website: https://www.studieservice.aau.dk/regler-vejledninger

12: Rules for examinations

The rules for examinations are stated in the Examination Policies and Procedures published at this website: https://www.studieservice.aau.dk/regler-vejledninger

13: Rules concerning written work, including the Master’s Thesis

In the assessment of all written work, regardless of the language it is written in, weight is also given to the student's formulation and spelling ability, in addition to the academic content. Orthographic and grammatical correctness as well as stylistic proficiency are taken as a basis for the evaluation of language performance. Language performance must always be included as an independent dimension of the total evaluation. However, no examination can be assessed as ‘Pass’ on the basis of good language performance alone; similarly, an examination normally cannot be assessed as ‘Fail’ on the basis of poor language performance alone.

The Study Board can grant exemption from this in special cases (e.g., dyslexia or a native language other than Danish).

The Master’s Thesis must include an English summary. If the project is written in English, the summary can be in Danish. The summary is included in the evaluation of the project as a whole.

14: Requirements regarding the reading of texts in a foreign language

It is assumed that the student can read academic text and use reference works, etc., in English.

15: Competence profile on the diploma

The following competence profile will appear on the diploma:

A Candidatus graduate has the following competency profile:

A Candidatus graduate has competencies that have been acquired via a course of study that has taken place in a research environment.

A Candidatus graduate is qualified for employment on the labour market based on his or her academic discipline as well as for further research (PhD programmes). A Candidatus graduate has, compared to a Bachelor, developed his or her academic knowledge and independence so as to be able to apply scientific theory and method on an independent basis within both an academic and a professional context.

16: Competence profile of the programme

A graduate of the Master’s programme has competencies acquired through an educational programme that has taken place in a research environment.

The graduate of the Master’s programme can perform highly qualified functions in the labour market on the basis of the educational programme. Moreover, the graduate has prerequisites for research (a Ph.D. programme). Compared to the Bachelor’s degree, the graduate of the Master’s programme has developed her/his academic knowledge and independence, so that the graduate can independently apply scientific theory and methods in both an academic and occupational/professional context.

The graduate of the Master’s programme

Knowledge

• Has knowledge about the fundamental elements of programming, how and when those are relevant and should be used in the development of services
• Understands user–oriented methods and the way this knowledge can be used to approach, segment and profile users in order to define value and business proposition in a design project
• Understands issues related to interaction in relation to given products, context of use and characteristic of users
• Understands the characteristics of services and the way they are organised, developed and represented
• Can understand, reflect upon, and explain the properties of complex distributed systems and the concepts of modularisation and product/service architectures
• Has knowledge about methodological approaches to the analysis and interpretation of users, as well as about methods and tools to support users’ participation
• Has knowledge about multimodal methods to represent non-functional and non-material characteristics of services in order to support users’ involvement and participation in services
• Can understand and reflect upon the main theoretical issues related to the construction of a service organisation
• Understands and is able to critically reflect upon theories on innovation and business models
• Has knowledge about relevant issues in research or practice of service design

Skills

• Can design users’ interface to services, with focus on technological, human and context related aspects (synthesis)
• Is able to apply user and market research and segmentation methods to establish specifications and success criteria
• Is expert in conceptualising and sketching a product or service, emphasising the values and including principles of aesthetics, experience, use, technology and organisation (synthesis)
• Has high capability to analyse and address relevant conditions for the interaction between users and the service, taking into account technologies, users and context of use
• Excels in the application of design tools and representation techniques to the development of new services and the organisation of the interactions in a service
• Masters user centred service development and can identify modular elements in service system (synthesis)
• Has high capabilities to engage with users and support their participation and involvement in service systems (synthesis)
• Understands and applies experience-related aspects of services that can support users’ participation and co-creation of a service
• Masters and applies appropriate methods and tools to support innovation and change in organisations
• Must be able to interpret, understand and properly address (synthesis) the need and the opportunities for design driven change within organisation.

Competencies

• Understands the development and organization of aspects related to programming, interaction, design and user participation and co-creation in a service
• Understands and applies appropriate methods for organising functional as well as experiential aspects of design
• Masters the organisation of complex service architectures, defining roles, rules, organisation and user-related aspects (synthesis)
• Understands strategic issues related to change and innovation in organisations, and is able to evaluate the opportunities offered by a design-driven approach
• Understands strategic, organisation and business related aspects of service design and is able to evaluate (synthesis) their relevance in complex organisations
• Can manage work and development situations that are complex, unpredictable and require new solutions (synthesis)Can independently initiate and implement discipline specific and interdisciplinary coope-ration and assume professional responsibility (synthesis)
• Can independently initiate and implement discipline specific and interdisciplinary cooperation and assume professional responsibility (synthesis)
• Can independently take responsibility for own professional development and specialisation (synthesis)

17: Structure and Contents of the programme

The programme is structured in modules and organized as a problem-based study. A module is a programme element or a group of programme elements, which aims to give students a set of professional skills within a fixed time frame specified in ECTS credits, and concluding with one or more examinations within specific exam periods. Examinations are defined in the curriculum. Each semester has an overall theme, which is reflected in the scope of the (mandatory) course modules and semester projects.

The programme is based on a combination of academic, problem-oriented and interdisciplinary approaches and organized based on the following  work and evaluation methods that combine skills and reflection:

• lectures
• classroom instruction
• project work
• workshops
• exercises (individually and in groups)
• teacher feedback
• reflection
• portfolio work

18: Overview of the programme

All modules are assessed through individual grading according to the 7-point scale or Pass/Fail. All modules are assessed by external examination (external grading) or internal examination (internal grading) or by assessment by the supervisor or course-responsible only.  

If the student wants to study abroad, the Study Board recommends this in the third semester. The student must apply for a preapproval of credit transfer by the Study Board of Media Technology

19: Additional information

For further description of the chosen exam format, please refer to the semester descriptions for the relevant semester and module. These can be found on the Study Board's website.

All students who have not participated in Aalborg University’s course ‘Problem based Learning’ or PBL introductory course during their Bachelor’s degree must attend and have approved the PBL introductory course before they can participate in the project exam. For further information, please see www.create.aau.dk/education/.

20: Commencement and transitional rules

The curriculum is approved by the dean and enters into force as of September 1, 2020.

The Study Board does not offer teaching after the previous curriculum from 2017 after the summer examination 2021.

The Study Board will offer examinations after the previous curriculum, if there are students who have used examination attempts in a module without passing. The number of examination attempts follows the rules in the Examination Order.

21: Amendments to the curriculum and regulations